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Online advertisers have been quite successful in circumventing traditional adblockers that rely on manually curated rules to detect ads. As a result, adblockers have started to use machine learning (ML) classifiers for more robust detection and blocking of ads. Among these, AdGraph which leverages rich contextual information to classify ads, is arguably, the state of the art ML-based adblocker. In this paper, we present a4, a tool that intelligently crafts adversarial ads to evade AdGraph. Unlike traditional adversarial examples in the computer vision domain that can perturb any pixels (i.e., unconstrained), adversarial ads generated by a4 are actionable in the sense that they preserve the application semantics of the web page. Through a series of experiments we show that a4 can bypass AdGraph about 81% of the time, which surpasses the state-of-the-art attack by a significant margin of 145.5%, with an overhead of <20% and perturbations that are visually imperceptible in the rendered webpage. We envision that a4’s framework can be used to potentially launch adversarial attacks against other ML-based web applications. 

Millions of people use adblockers to remove intrusive and malicious ads as well as protect themselves against tracking and pervasive surveillance. Online publishers consider adblockers a major threat to the ad-powered “free” Web. They have started to retaliate against adblockers by employing antiadblockers which can detect and stop adblock users. To counter this retaliation, adblockers in turn try to detect and filter anti-adblocking scripts. This back and forth has prompted an escalating arms race between adblockers and anti-adblockers. We want to develop a comprehensive understanding of antiadblockers, with the ultimate aim of enabling adblockers to bypass state-of-the-art anti-adblockers. In this paper, we present a differential execution analysis to automatically detect and analyze anti-adblockers. At a high level, we collect execution traces by visiting a website with and without adblockers. Through differential execution analysis, we are able to pinpoint the conditions that lead to the differences caused by anti-adblocking code. Using our system, we detect anti-adblockers on 30.5% of the Alexa top10K websites which is 5-52 times more than reported in prior literature. Unlike prior work which is limited to detecting visible reactions (e.g., warning messages) by anti-adblockers, our system can discover attempts to detect adblockers even when there is no visible reaction. From manually checking one third of the detected websites, we find that the websites that have no visible reactions constitute over 90% of the cases, completely dominating the ones that have visible warning messages. Finally, based on our findings, we further develop JavaScript rewriting and API hooking based solutions (the latter implemented as a Chrome extension) to help adblockers bypass state-of-the-art anti-adblockers.